Concept of Personal Selling Assignment Example | Topics and Well Written Essays - 500 words - 1

Concept of Personal Selling - Assignment Example This aspect of selling scenario is perceived to be the most difficult, but very important in healthcare marketing. This aspect becomes more important with international sales representatives developing new businesses for their clinics as well as competing for well paying patients. Therefore, new business selling is much important as it enables clinics to receive more income from more paying clienteles. Trade selling is concerned with gaining support of the intermediaries about the products of the company. Mostly, the sales force normally makes calls to the retailers or the wholesalers about the company products. This is normally to attract more business through requesting for referral physicians. This is to ensure that high quality health care services are offered by highly qualified physicians. The missionary task on this setup is to sustain the business from the existing customers. It is normally rated the least risky method to attain high return levels on investments, hence preferably by many companies. Many companies use missionary selling and regard it as their primary activity in the company (Neil, 2012). Healthcare marketing is taking a new focus through e-detailing for instance; there is the use of e-detailing in pharmaceutical products. Pharmaceutical products can be done by doctors to medical representatives and this action is believed to fetch the largest return on marketing investments by many pharmaceutical companies all over the world. However, the pharmaceutical players across the world are experiencing that the cost to product detailing by the medical representatives are do not actually payback to favorable returns in terms of the financial results involved.

Accounting Coursework Example | Topics and Well Written Essays - 1000 words - 1

Accounting - Coursework Example However, since it is condemned by the law, any of these administrators who have been proven guilty has had to face the full wrath of the law (Konyama, 2013). In 2013, Mr. Trevor Courtney, the principal of Mascenic High School was charged for misappropriating the federal grant which had been allocated to his school during the 2012/13 calendar year. Although the money was meant to cater for the predetermined foundational and categorical programs, the principal decided to redirect the funds to other uses. By doing this, he was contravening the laws which require that such grants should not be used for any other project rather than the specified ones. Despite his vast wealth of experience in the teaching profession, Mr. Trevor decided to use this money for providing incentives and rewards to the school employees and students. In other words, a total of $3,800 was used to purchase Neuxus 7 tablets, iPods, iPads, visa and prepaid cards for the employees. Besides, he used a lot of money to acquire various school equipments such as flat TV screen, refrigerator, drier, Viking stove top and washer. Moreover, he extravagantly allocated huge sums of money for staff development tours which were organized in different parts of the country. By acting in such a manner, Mr. Trevor was violating the rules governing the use of federal grants in schools. As an administrator, he failed to acknowledge that the law is quite categorical on the way such grants should be spent. In fact, he should have known that it is against the federal spending policies to use school grants to buy incentives and rewards for the school employees. At the same time, he was very wrong for channeling these funds to the purchasing of school facilities and taking teachers to expensive motivational tours. This was a clear sign of the misappropriation of federal grants which had been allocated to his school to help in supporting the smooth flow of education. Therefore,